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Futureconsumer.com: The Webolution of Shopping to 2010
Capstone Publishing Limited (
25 April, 2001 )
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THE BEST BOOK on the FUTURE of ONLINE SHOPPING & MARKETING  |
Written by a former Yorkshireman now living in Canada, "Future Consumer . Com" is a no-nonsense, down-to-earth, hard-hitting book describing how online shopping is taking North America by storm. Backed up by extensive research data and case study evidence, the author lays out exactly how key product and service sectors are changing.These trends are strongly evident in the U.K. and this countrys manufacturers, distributors, retailers, advertisers -- and shoppers! -- had better pay attention. Their world is going to change like never before. And this book spells it all out. The book is logically divided into four sections: The Webolution; Who Will Shop Online; What They Will Buy; and e-Marketing Strategy. Its 24 succint chapters are quick and easy to read and the concluding "50 Random Questions for Monday Morning" will rattle your brain with useful ideas. I am often skeptical of "blurbs" on book jackets. But the following review by Stan Davis, best-selling author of "Blur," is no exaggeration: "Frank Feather is an encyclopedic genius. This amazing journey into the future is a seriously wonderful book. Every page is filled with insightful nuggets. Try it. Youll love it!" Ive tried it. This is a seriously wonderful book -- Ive read it three times already and found something new each time. Yes, I love it. And Im sure you will too. Highly recommended!
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Eye-opening predictions for these changing times. |
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A great read.Be prepared for sleepness nights.The information contained within its 300 odd pages will bring you "up to speed" and ahead of the game.Exciting times are upon us,and this book is going to be appreciated by everyone who wants to be kept informed.It really is an easy read.A couple of sittings will do,and if you are positioned to take advantage of the major global changes outlined within,the author will effortlessly re-affirm those changes to you. Just make sure you take advantage of and use this exceptional information! I am!
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